Healthy Holiday Marketing
With the holiday season fast approaching, now is the time to start thinking about how you will connect and capture your clients attention. Today marks the start of our holiday marketing or email tips designed specifically for nutrition and wellness businesses.
The goal with these short and weekly post is to keep you inspired with something you can implement, but not overwhelmed. Take action in moving your business forward every day and you will reap the rewards of your efforts.
Here is to planning your healthy content and spreading healthy holiday cheer!
Nutrition Entrepreneurs Holiday Marketing Tip: Offer Gift Certificates and Healthy Holiday Wellness Packages
Now is the time to start promoting gift certificates and holiday wellness packages to spread the Gift of Health. Your clients want to help their loved ones live a healthier and more vibrant life, what better way to do this than share service from their favorite nutrition expert?
Start planting the seed now about the services you offer and consider adding in a special bonus gift like your signature recipe guide, a food journal or access to your best selling e-book with the purchase of a gift certificate.
Use your e-newsletter and social media accounts to spread the word about your holiday wellness packages and how to purchase a gift certificate for your services.
Here are a few ways you can package your Health and Wellness Gift Certificates:
- No-Diet Resolution – If your practice is focused on the non-diet approach then a holiday gift card campaign would be the perfect opportunity to spread your message in your community. Chances are your message of a “No Diet Resolution” would stand out other diets and weight loss plans, helping to attract your ideal client.
- Metabolic Test (if you use a metabolic testing device in your practice such as Breezing, MedGem, Body Gem or Korr), offering gift certificates for metabolic testing is not only something that is very attractive to your clients, but it is also something that could be used to help convert new clients into long term clients. The metabolic test is an excellent tool to help introduce clients to you and the services you provide, after the initial test you can then share how your services can help them reach their goals and enhance their lives.
- REFINE Online Coaching Program – This is a 10 Week, Done for You Online Coaching Program that has been designed with you, the nutrition expert who focuses on a whole mind, mind and lifestyle approach to health and well being. The holiday season is the perfect time to start promoting your program and increasing sales with gift certificates.
Check out this article: 10 Awesome Tips for Using Gift Cards to Boost Your Holiday Sales by Small Biz Trends and here is an excellent piece on using Facebook Ads to promote and increase gift certificate sales: 3 Smart Steps For Using Facebook To Promote Your Gift Cards