How to Use Mailchimp Segments to Personalize Your Nutrition Newsletters

segmenting audience helps impact

One of the best ways to get more out of your newsletters is by making sure they land in the inbox of the right people. With Mailchimp’s segmentation tool, you can group your subscribers by age, health interests, or behavior so your emails feel more personal and relevant.

Why it Matters for You as a Nutrition Professional:
Your clients have different needs — a young client learning about PCOS is not the same as an older client focused on healthy aging. Sending the same message to both can feel generic. With segmentation, you can send the right newsletter to the right people, making your communication more impactful.

Example for September:

• Women → PCOS Awareness Month Newsletter

• Adults 60+ → Healthy Aging Month Newsletter

Steps to Create a Segment in Mailchimp:

1. Go to Audience in your dashboard.

2. Click Segments.

3. Select Create regular segment.

4. Choose a filter (like tags, signup date, or location).

5. Add conditions (ex: Tag = PCOS Clients).

6. Review your list, give it a name, and save.

Tips for Success:

• Be specific: Small, focused segments = higher engagement.

• Use tags: Create labels like “Healthy Aging Clients” or “Diabetes Program” for easy grouping.

• Start small: Even one or two segments can make a big difference.

Final Thought:
Segmentation helps you deliver the right message, at the right time, to the right client. That’s how you build stronger connections, reduce unsubscribes, and show your audience you truly understand their needs.

Check out this video from Learn with Liam with more details on how to create a segment in Mailchimp.